I have just got off of the phone to a potential client and by the end of the phone call, I genuinely believe that I have found a kindred spirit, a meeting of minds, a person just as passionate about first aid than I am.

This is not something that I find very often in my industry at all. Especially because this person was a client. They will be paying for our service, our expertise and for them it will make a real difference this knowledge that we will pass on. She even said the words! The words! “For us, this is certainly not a tick box exercise” My grin went a couple of miles wider and I fell in love again.

I fell in love again for an industry that has been recently causing me pain in my soul. More and more as I build my business, I have felt that I was banging my passionate head against a ‘We will look at what’s cheap and the bare minimum number of staff need to be trained thanks’ brick wall of inertia within the First Aid industry.

First Aid is not about profit…

What people fail to appreciate is that First Aid is not about profit and it is certainly not just about the number of boxes that have to be ticked in order to be compliant within the confines of the law, it is about lives.

The lives of strangers, loved ones, family, friends, colleagues and other human beings.

It’s about confidence and empowerment. It’s about arming somebody with the skills that can truly make a difference in what could be one of the most distressing times within a person’s life when they are ultimately responsible for the life of another.