What Is Corporate Social Responsibility?
Want to help your business stand out from the crowd? One way you can do this is to stand for something – to demonstrate that you take some of the key issues faced by society seriously. Corporate social responsibility, also known as CSR for short, is a type of management that can help your business function in a way that’s more ethical or sustainable.
This can encompass a number of angles, including social, community and environmental responsibility. In this short guide, we’re going to look specifically at how wellbeing in the workplace ties in with corporate social responsibility.
How does workplace wellbeing tie in with corporate social responsibility?
Wellbeing in the workplace can be easy to overlook. Physical health practices, such as DSE assessments, have been around for decades, but checking in on employee’s mental health is a fairly new concept. With mental health becoming a growing public health concern, there’s never been a more pressing time to tackle this social issue. From hiring a wellbeing consultant to training staff in mental health first aid, there are plenty of ways you can reach your wellbeing CSR goals.
What are the benefits?
Happier, healthier workforce
By adopting wellbeing-focused CSR goals, you can start creating a happier, healthier workforce.
Improved business performance
A healthier workforce should also be a more productive one, meaning your business performance can also receive a boost.
Create a positive reputation
With the rise of workplace review sites like Glassdoor, it’s never been easier for former employees to rate or slate your company. When employees feel valued, respected and looked after, they should have nothing but glowing reviews for your business.
That being said, CSR is not just about ticking boxes or trying to win favourable opinions and reviews – it should come from a place of wanting to make a positive impact in society. If you get that right, then the rest should fall into place naturally.
Boost brand awareness
Let’s say, you partner with a specific mental health first aid training provider, this is an opportunity to boost your brand awareness. By jointly sharing updates on the website and social media, their audience will notice your brand or business and recognise that you take CSR seriously.